Bwards 2006.

Last night the Bwards 2006 (yes, 2006) took place in ‘het paleis’ in Antwerp. The Belgian (flemmish?) oscars for blogs. And the winners were:

• best groupblog: Gent Blogt
• best lifeblog: Michel Vuijlsteke
• best photoblog: Wannabes
• blogkoekoek (?!): Appelogen
• highest pagerank: Netlash
• job-at award: Asfaltkonijn

I think most of these do not come as a surprise. But congratulations to the winners and the organization.

We saw this event as a chance to launch the new name of our blog network. People used ‘Adhese’ (the name of our complete online advertising solution) and ‘Adhese Network’ (yups, we are living in a network world) as a name. Last night we launched the name ‘Enchanté‘. As in:

“Mr/Mrs Advertiser may I present you to Mr/Mrs Blogger.”
“Mr/Mrs Blogger may I present you to Mr/Mrs Advertiser.”

“Enchanté!”

First nice fact for Enchanté is that we can offer 4 out of the 6 winners of the Bwards to advertisers.

Back to the name. How do you launch a name to bloggers. After considering different options we decided to do this with badges. Bloggers are messenger bag people, and messenger bag people love badges (well, I do). We (kezako manufactured them) made 4 badges, in a plastic bag with some cards that bloggers could pass on to potential advertisers.

The badges:

And the card.

If you missed these and still want to receive them, drop us a note. We have some leftovers and would be happy to send them out.